Cruise Facts

Cruising is the fastest growing segment of the entire leisure market. Since 1980,
the industry has had an annual growth rate of eight to ten percent. Market analysis
indicates that there is significant growth potential as more new people are experiencing
the magic of a cruise vacation. In 2007, an estimated 15 million guests will
enjoy a cruise.

Since 2001, 62 innovative new cruise ships have been built. These
super-liners have been designed with a wide range of amenities catering to a
very diverse customer base. Cruise guests now encompass every age group and lifestyle
including families, singles, couples, honeymooners, “baby boomers”, and seniors.
In fact, the average age of cruise guests has dropped from age 50 in 1990 to
approximately age 40. Because most cruise lines are “all-inclusive”, cruising
has also become one of the most affordable vacations, making it even more appealing
to a greater range of people.

Cruise vacations also enjoy the highest satisfaction rates of any vacation, with
87% of guests surveyed giving a cruise top marks. Additionally, market research
shows that more people than ever are interested in taking a cruise vacation.
According to the Cruise Lines International Association (CLIA):

• 60% of all adults surveyed would like to cruise.
• 35% say they will probably or definitely cruise in the next five years.
• 67% of past cruisers will probably or definitely cruise again in the next five years.

It is always important to take into account your customer’s personality
and lifestyle when recommending the cruise experience that best suits their needs.
Consider the onboard atmosphere and dress code, level of service, size of ship,
onboard activities, dining options, and other amenities. The right cruise is
the one that fulfills their vision of a dream vacation.

Cruise customers now
enjoy a great variety of choices, from resort casual to sophisticated luxury,
a yacht-like experience to the grandeur of the biggest cruise ship ever built.

Cruising offers excellent value

When comparing an all-inclusive land resort with a cruise vacation offering the
same amenities, the cruise will usually cost less than the land package.

Cruising offers something for everyone

A cruise ship often offers 50 or more activities each day, frequently at no additional
cost. Activities may include fitness, lifestyle, and educational programs such
as computers, cooking, and arts and crafts. Onboard activities range from rejuvenating
spa treatments to golf simulators, paddle tennis, rock climbing, mini golf, and
swimming pools. A wide variety of entertainment is also available from casinos,
discos, and lounges, Broadway-style shows, comedians, movies, and more. Guests
have their choice to do as much or as little as they want. Onboard Internet cafes
are also available so vacationers can stay connected at sea.

Cruising is a great way to visit new places

Cruise ships visit many ports of call, offering beaches, shopping, architecture,
cultural attractions, and other local points of interest.